Finding a niche for your podcast these days is a challenge, but my guest today managed to find two.
Troy Wallace hosts Stay On The Court, a niche podcast for aging athletes and he’s got a new podcast in the works built around his HR consulting business. And while Troy is relatively new to the podcasting game, there is a lot to learn from his story of niching down and building a brand around the community that he’s growing.
In this episode, we cover –
- The power of niching down with your podcast.
- Building a brand around a podcast.
- Tips on putting together a podcast website and how to drive more traffic.
- How Troy is working around challenges with booking guests.
- The nuances of growing a podcast on YouTube.
- Advice on speeding up your production workflow.
- Launching a second podcast and staying consistent.
- And much more…
And if you get value from this episode, hit subscribe on your favourite podcast platform.
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