Are you growing a podcast as content marketing for your business in the hopes that you’ll turn listeners into leads?
Louise Archer launched Retrained Search – The Podcast with her co-host Jordan a year ago. And they’ve taken the podcast from a dozen listeners to hundreds. They’ve built a branded podcast that gets them qualified leads for their business every week.
Branded podcasts are podcasts that put a brand front and centre, like Retrained Search. They can fall into the trap of lacking personality, but Louise and Jordan have managed to tie the podcast to their personal brands and keep things friendly.
In this episode, we cover –
- Creating a branded podcast with a personality.
- Getting the best out of your audio setup.
- Finding a process and rhythm that works for you.
- How Louise’s podcast brings her new leads regularly.
- The metrics that really matter.
- How Louise has grown her podcast to 500+ listeners a month in a year.
- The reasons Louise’s listeners have given for why they listen to every episode.
If you want to grow your LinkedIn following and your podcast, don’t miss this episode.
LEARN MORE
Retrained Search – https://www.linkedin.com/company/retrained-search/
