Most podcast shorts these days are lazy.
Generic clips pulled with AI, and not really offering any real value – just content for content’s sake – flooding social media feeds.
But podcast shorts can be valuable, high-quality content in their own right, that actually make it worth repurposing your podcast episodes and help drive listeners towards your podcast.
For them to work, though, they have to include three essential elements – whether you’re posting them on LinkedIn, Instagram, YouTube or any other platform.
And those three things are what build, what we like to call, the H.E.R. framework.
And in this video, we show you how to create podcast shorts that your audience will love, using this H.E.R. framework.
First, we break down the framework, then we show you how to pick the right clips from your podcast and edit them in a way that keeps people engaged.
Watch the video now on YouTube:
