Who is your ideal listener? Who will be getting the most value out of your podcast and how can you tailor your content to support their specific needs? Charlie Dice hosts Off Leash: A Podcast for DINKWADs (as well as two other podcasts!).
After launching the podcast under her brand name ‘Beauty And The Berners’, she pivoted the podcast to zero in on the ‘Dual Income, No Kids, With A Dog’ community. A community that she knows well. In this episode, we learn how she was able to craft a podcast for a very specific community that is largely untapped within podcasting, and the benefits this is bringing her and her community.
If you’re building a podcast for a niche community or want to dial in your listener base, this episode is for you.
We cover in this episode –
- Finding an untapped podcast niche and is your podcast niche enough?
- How to monetise a podcast with a small audience.
- The challenges and benefits of hosting multiple podcasts.
- Why Charlie decided to rebrand her podcast.
- Tech tips for new podcasters.
- How to find podcasts to guest on.
- And more…
If you’re looking to align your podcast with your brand and business and improve your communication skills, this episode is for you.
