Most businesses are measuring the wrong metric when it comes to their podcast. Or at least, they’re putting far too much weight on it.
That metric is downloads… or views if you’re publishing your podcast on YouTube.
Now, don’t get me wrong. Of course you want people to listen to and watch your podcast.
But if your goal is to win business through your podcast, downloads and views shouldn’t be the thing you’re obsessing over.
And in this episode, I’m going to explain why podcast downloads don’t matter as much as most businesses think, what you should be focusing on instead, and how to know whether your podcast is actually delivering a return on investment.
In this episode, you’ll discover –
- Why downloads shouldn’t be the primary metric for businesses.
- The ‘CEF’ framework – three metrics you should measure.
- How to know if your podcast is delivering an ROI.
- And more…
